Nicole by OPI Announces Partnership with
Six-Time Grammy Winner Carrie Underwood for 2014
Nicole by OPI announces 14 new nail lacquers inspired by award-winning superstar Carrie Underwood. Available in January, this collection features a colorful mosaic of hues ranging from soft pastels to dark sultry shades to playful glitters. Additionally, the line will include a signature gold textured shade called Carrie’d Away, created exclusively for Carrie.
“This is the first time Nicole by OPI has ever designed a signature shade for one of our celebrity partners! We are excited to share this news with both music and nail fans – isn’t that everyone?” explainsSuzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.
“In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality,” adds Weiss-Fischmann. “With shades as American as Apple Pie, you’ll get Carrie’d Away by her Southern Charm!”
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Available at mass retailers, this limited edition promotion will also debut the NEW Nicole logo. For more information, visitnicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.
About Carrie Underwood:
Since releasing her debut album in 2005, Carrie has sold over 15 million albums and placed 17 #1 singles on the charts, 8 of which she co-wrote. Her current album, Blown Away, made history by debuting at #1 on Billboard’s Top Country Albums Chart, making Carrie only the second country artist in the 47-year history of the chart to have each of their first four albums debut at #1. The now Platinum-selling Blown Away album also debuted at #1 on the all-genre Billboard 200 chart, making Carrie only the second country artist in history to have three consecutive albums debut at #1. She is a six-time GRAMMY® winner, a two-time Academy of Country Music Entertainer of the Year, a three-time Country Music Association and ACM Female Vocalist winner, and a proud member of the Grand Ole Opry.