Thursday, November 1, 2012


Lacquer with Magnetic Appeal!

OPI Launches Magnetic Holiday Lacquers Inspired by Skyfall and the James Bond Legacy



OPI celebrates the 50th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively. 
 “For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”
The three Skyfall Magnetic Lacquer Packs include:







Is That Silva?
Don’t mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.



Bond…James Bond
Be spied in this elegant gold shimmer.
A diamond pattern forms over this shade.





Morning, Moneypenny
You secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.



OPI/Skyfall Magnetic Lacquer Packs

To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry.


As with all OPI nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.
This limited edition promotion will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $17.50 ($21.95 CAN) suggested retail for each Nail Lacquer pack, including the magnet.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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